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Advertise

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Advantages of Newspaper Advertising

There are a number of characteristics of newspapers that make them especially appealing to advertisers:

  • Most newspapers, either daily, weekly or monthly, reach the majority of homes in their primary city or town.
  • Almost every home in the United States receives a newspaper, either at the newsstand or by home delivery.
  • Newspapers permit an advertiser to reach a large number of people within a specified geographical area.
  • The printed advertising message has both permanence and desired obsolescence. A reader can refer back to, or even clip and save, a particular ad, yet tomorrow’s edition is new and fresh and as eagerly sought by the same reader.
  • The newspaper offers a predictable frequency of publication: once, twice or up to seven times a week..
  • People expect to find advertising in their newspapers. In fact, many people buy newspapers just to read the ads from the restaurants, movies and discount stores.
  • You can reach certain segments of your market by placing your ads in different sections of the paper such as: sports, comics, crosswords, news, classifieds, etc.
  • An advertiser has flexibility in terms of ad size and placement. Production changes can be made quickly, if necessary, a new insert can be added on short notice.
  • Advertisements can be examined at leisure. Exposure is not limited, so readers can take their time reading the messages.
  • It offers a great variety of ad sizes. If you don’t have a large budget, you can still run a series of small ads.
  • Many options are available. Copy alone; copy with graphics; black and white; or full color.

These tips have been shared by: Michael (Mike) Brassil who is the author of “The Only Business Start-Up Guide You Will Ever Need.” It is important to keep in mind that print advertising was the first form of mass media and still is very effective today.